Ad Specifications

SIZE IT UP.

Digital Requirements ■ WE ACCEPT FILES IN THE FOLLOWING FORMATS: · Preferred format: High-resolution (300ppi) PDF* · QuarkXPress native (Mac) · Photoshop EPS or TIFF · Illustrator EPS *InDesign and PC users must create PDFX1A file. ■ BASIC REQUIREMENTS FOR ADS:* · All colors and images must be CMYK, no spot colors · Image resolution must be 300dpi · Output: 150 (LPI) and 2400 (DPI) ■ QUARK REQUIREMENTS: · Include all Macintosh screen and printer fonts.Do not apply ‘local’ style attributes (bold, italic). · Include all resource files placed in the layout. ■ PHOTOSHOP REQUIREMENTS: · 300dpi resolution · Save file as a TIFF or EPS (DCS off). · If file contains fonts, flatten to one layer and save as EPS ■ ILLUSTRATOR REQUIREMENTS: · Images must be embedded, not linked · Convert all fonts to outlines · Save as an EPS ■ NOT ACCEPTED: · MS Publisher files, PC fonts Color Proof Requirements A SWOP certifed color proof of the ad is required for color accuracy. If no color proof can be provided, please send a black-and-white print to verify type and layout. NOTE: If an accurate color proof using SWOP Standards* is not provided, Seattle Homes & Lifestyles, can’t be responsible for exact color reproduction. *Ask your Account Executive for detailed information. Design Services Seattle Homes & Lifestyles offers ad design services for a reasonable fee. We can help you develop the concept or layout an ad based on your description. Simply submit the following materials: · Text in a MS Word document or via email · Photographs, slides, transparencies or a 300dpi digital image · A sharp black-and-white print or digital file of your logo Submitting Materials FILES CAN BE SUPPLIED VIA: · CD (preferred) · Email (if file is less than 4MB) · FTP SHIPPING ADDRESS: Seattle Homes & Lifestyles 1221 East Pike Street, Suite 305 Seattle,WA 98122 ATTN:Your Account Executive

FTP INFORMATION:

1.Label the ad with the name of your company and date.

2.Open the FTP site and place ads into the CLIENT folder.You can only place a PDF, TIFF, JPEG or a compressed folder.

3.After it is loaded, email your sales rep. the name of the file and send a low resolution PDF as a proof

ACCESSING THE FTP SITE

USING FTP SOFTWARE (Fetchor Cyberduck), type the following:
HOST: ftp.treb.com
USER ID: seattlehl
PASSWORD:seattlehl01

FROM AN INTERNET BROWSER
Type the following:
ftp://seattlehl:seattlehl01@ftp.treb.com.